有些企业说：做宣传没有用。负面的宣传当然没有用，只有好宣传才有用！好的

有些企业说：做宣传没有用。负面的宣传当然没有用，只有好宣传才有用！好的宣传一

定是建立在好的策略之上。两个餐馆，同样的地段、同样的味道，第一个餐馆什么也不做，

每天等着客人上门，

第二个餐馆去附近的学校发宣传单，

主动拉客人，

到底哪个餐馆生意好

呢？当然是第二个餐馆。

第一个餐馆看到别人生意那么好，坐不住啦，

眼红啦，于是它设计

了一种会员卡，

办卡的人只需往里面充值

100

元，

就可以享受该餐厅的包月服务，

凡办卡的

人还能在每个节日获得贺卡，

贺卡上印有广告语和祝福之类的话，

于是第一个餐馆生意一下

子就起来了。

第二个餐馆又不服气呀，

它就在一个饮食栏目里用本土方言打了一个广告，

还

制作了

VI

系统让餐馆走上正规化，于是第二个餐馆又超过了第一个餐馆。大家看看，这就

是营销！这就是宣传！营销比不营销有用，宣传比不宣传有用！好的营销可以四两拨千斤，

你得到的远比你付出的要多

Results (English) 1:

Some companies said to do with propaganda. Negative publicity, of course, is no use, useful only good publicity! Good publicityWas based on a good strategy. Two restaurants, same location, same taste, the first restaurant to do nothing,Every day waiting for visitors in the HouseSecond restaurant and nearby school flyer,Actively soliciting people,Exactly which restaurant business is goodThen? Of course is the second restaurant.First restaurant to see others business is so good, unable to sit still,Green with envy, and designA membership card,Recharge cards are just inside the100Yuan,You can enjoy the restaurant's monthly subscription service,Who manages the cardPeople could look at each Festival access cards,Blessing cards printed with slogans and that kind of thing,Then the first restaurantOn the up and up.The second restaurant was unconvinced,It in a program of diet, in the local dialect called an advertisement,AlsoMakingVISystem allows restaurants to formalize second turn beyond the first restaurants. Take a look at thisIs marketing! This is the publicity! Useful marketing than marketing and publicity than not propaganda works! Good marketing can be four-two ounces,You deserve much more than you pay for

Results (English) 3:

Some companies say: do propaganda useless. Of course, the negative publicity is useless, only good publicity is useful! Good publicity is based on a

good strategy. Two restaurants, the same lot, the same taste, the first restaurant do nothing.

every day the guests home.

a second restaurant to near the school publicity,

active guests.

in the end what restaurant business good

? Of course, second restaurants..

first restaurant to see others business is so good, sit not to live!,

jealous, so its design

the a membership card,

do the card only to inside recharge

100

yuan.

You can enjoy the restaurant monthly service.

where do card

people also get cards in each festival,

cards printed with advertisements and like blessing,



so first restaurant business look up.

a second restaurant not convinced ah,

it in a diet program with local dialect played an advertising.

also

made

VI

restaurant on a normalized, so a second restaurant over the first restaurant. You have a look, this is the marketing! This is propaganda! Marketing is more useful than marketing, propaganda than non propaganda useful! Good marketing can be four two pounds,

You get far more than you pay